Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. At Autodesk, content marketing started as a program to drive demand within a new audience segment. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. Consider the buyer’s journey.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

The Lead Agency

APRIL 13, 2023

B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. SiriusDecisions found that 67% of a buyer’s journey is completed digitally, emphasising the importance of accessible, engaging content.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The five primary fintech categories are: Digital payments. Neo-banking.

Work Management 112

Work Management Marketing & Strategy Marketing Strategy Practices 112

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. Instead, sales and marketing are speaking “at” industries and “at” companies.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Profiling Linkedin 162

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. How to keep consumer trust amidst heightened data privacy concerns. Digital technology has been expanding at a rapid pace. Advances in machine learning (ML) have been equally important to marketers and advertisers alike.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. The significance of trust in B2B advertising and how to establish it. How to set up a robust analytics foundation for your campaigns.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. It’s about earning attention and building trust over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? Enli is the market leader and always looking for ways to maintain their lead. It’s changed entirely the way we work in marketing. In ABM, the lines between sales and marketing blur. We run campaigns.” We took the ball.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Webbiquity

JANUARY 30, 2020

Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. Image credit: Rebeca Calavera on Unsplash.

Marketing AI 234

Marketing AI Brand Identity Branding Advertising Agencies 234

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 247

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 247

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . What is Inbound Content Marketing?

Paid Content 135

Paid Content Top of Funnel Content Marketing Planning 135

B2B Digital Marketer

OCTOBER 12, 2023

Understanding the power of social proof and network recommendations in driving growth Introduction In this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. How to map out your buyer’s journey and tailor your content accordingly.

Top of Funnel 52

Top of Funnel Buyer's Journey Allocation Digital Marketing Funnels 52

The Lead Agency

APRIL 28, 2020

The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ?

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hinge Marketing

MARCH 11, 2021

So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? Hinge Research Institute’s annual High Growth Study research tells us that one of the best pivots that marketers and others can make is to leverage research more (at least quarterly). Let that soak in for a minute.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

ANNUITAS

FEBRUARY 25, 2020

During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. In other words, generating personalized content for future buyers is no longer a differentiating factor, but a minimum expectation to meet.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

EveryoneSocial

OCTOBER 21, 2022

In this episode of Social At Scale we are excited to sit down with Tamara John who is a seasoned employee advocacy strategist and marketing leader. Marketing is getting harder, and social media is scary for even the most brazen of executives. Tamara broke into marketing and comms starting as a social media manager.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Advertising Funnels Work Management 52

Madison Logic

FEBRUARY 14, 2024

At a time when solution options seem endless, standing out is critical—and personalization is the answer to true differentiation. Personalized experiences have the power to make customers feel seen, appreciated, and understood, forging the trust necessary for growth in the B2B world. So how can you amplify your personalization efforts?

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. The feudal system is alive and well in digital marketing. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 billion in 2020.

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

Hinge Marketing

JUNE 9, 2020

Most have to find new ways to market, sell, package, price, and deliver their services and products. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Madison Logic

JUNE 28, 2023

A competitive displacement campaign is a strategic marketing initiative designed to identify, target, and win over customers currently using a competitor solution. Considering these points will help you identify potential areas where you can differentiate yourself and craft a compelling value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. The Alterra Group reports that ABM shows a higher ROI than other marketing activities.

Account Based Marketing 115

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 115

SmartBug Media

APRIL 7, 2021

Marketing is ever-evolving, due to new technologies and the shifting needs of prospective customers. How can marketers build trust and reach the perfect audience? Differentiating Outbound, Inbound, and ABM Marketing. Outbound Marketing Strategy. Inbound Marketing Strategy.

Account Based Marketing 107

Account Based Marketing Inbound Marketing ABM Paid Content 107

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. marketing is one of the flippers and sales is the other.”. Planar provides premier solutions for the world’s most demanding environments.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

DemandBase

MARCH 30, 2020

Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do. We focus on our core business that differentiates us and collaborate with others to manage the bits that are important to us, but we know they can do better.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Content Standard

MAY 28, 2021

Achieving differentiation at this scale requires incredible speed and agility. Colleen Brooks: Well, it became clear that our content strategy needed to meet prospects where they are, providing guidance in early research before they’re even in the funnel, and carry them all the way through the sales funnel. Who are they?

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Let’s get into it!

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83