Remove differences question work

The Effective Marketer

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10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

It is interesting that once you’ve been on the consuming side of things you get a different perspective. Don’t wait for your partner to reach out to you with questions or to plan a campaign, make sure to routinely talk to your partners.

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Marketing Automation is More Than Technology

The Effective Marketer

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). But how are processes helping make sure the system works? Increasing Response Rates.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Just beware of that inevitable question “why are we not getting the same results?” Is this good?

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

The different audiences will require a different level of analysis and depth when it comes to the battle card. Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. Structure: Identify who the battle card is being created for.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

A similar question was posted on Quora and elicited a number of different but very interesting responses. Big companies and small companies have different needs, and so their briefs are also formatted differently. Big companies and small companies have different needs, and so their briefs are also formatted differently.

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How Success is Misunderstood

The Effective Marketer

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. United States License.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

David Meerman Scott argues that one of the benefits of creating buyer personas is that it will force you to create meaningful, easy to digest content that will actually make a difference in the buying process. Want another good reason to start working on your buyer personas?