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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Photo credit: DIY Marketers.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog.

RSS 100
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Pitching on Twitter? Interactive PR Guides, Tips and Tools.

PR 100
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

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The Ultimate Guide to Content Marketing Tools: Introduction

Webbiquity

The content marketing flow starts with the tools for developing content strategy and planning, then proceeds through content development (text and visual), content distribution and promotion, and finally measurement and analytics–which feeds back into content strategy planning. The 14 Best Content Planning and Research Tools.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100
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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100