The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss
The Forward Observer
MARCH 15, 2024
Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. About the Author Allen Weiss, Ph.D.,
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