Salesforce Marketing Cloud

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. What’s a persona? Personas are realistic characters who represent key audience segments.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

The Point

FEBRUARY 11, 2014

We make this happen immediately and then expand your website brand into new pools of purchase-ready buyers. HS] Content development has become such a critical part of a marketer’s job. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors).

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. B- Buyer Personas. Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

NuSpark Consulting

JULY 17, 2010

Landing pages are microsites that promote specific products/services with call-to-action web forms. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. remember, websites need to be lead generators; not online brochures.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Content Standard

OCTOBER 15, 2018

It’s not simply a question of headcount: explode the scale of your content operations and issues of communication, visibility, process, and measurement become exponentially more complicated. The pressures of scale reveal the stress fractures inherent to the content creation process. These obvious costs obscure deeper costs.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Post a Persona Assessment related to your industry with the emphasis on encouraging participants to share their results. Embed the splash page of a Persona Assessment into the body of an email. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101