Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. As a marketer, focus on the KPIs that truly reflect profits earned. Don’t Buy Players, Buy Wins. Revenue per sales person.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.

Social Media 96

Social Media Media B2B Tips 96

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. Facebook Marketing: How to Build Powerful Relationships. The presenter, Mari Smith , is an incredible entrepreneur, marketer, and social media influencer. By Tatiana Ceresa.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Directive Agency

JUNE 24, 2019

Blake Emal : Welcome to the Yours in Marketing Podcast. Cyrus is the founder of zyppy.com, and he’s also a self-made SEO expert most notably known for his time as a director of audience development at Moz. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Welcome to the Yours in Marketing Podcast. Cyrus is the founder of zyppy.com, and he’s also a self-made SEO expert most notably known for his time as a director of audience development at Moz. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. But that even is giving way to a relationship economy where trust is power. The new buying process. Become an Expert.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Directive Agency

JULY 15, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs.

SEO 40

SEO Paid Content Budget Programs Tools 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Video’s a really practical and personal way to do this, to create those long-lasting relationships. Relationships Through Video.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Video’s a really practical and personal way to do this, to create those long-lasting relationships. Relationships Through Video.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directi ve with our copy on the new website design that we did, and it really became apparent very quickly that this guy knows what he’s talking about. Garrett Mehrguth : Yeah.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40