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Anything Goes Marketing
NOVEMBER 15, 2009
At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team.
Anything Goes Marketing
DECEMBER 3, 2006
Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. In addition, you don't need a fancy-pants flash developer to engage your audience - you can create the podcast yourself. Interview a few people in your company regarding a new product that was developed.
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Anything Goes Marketing
JUNE 24, 2007
I myself am not a gamer but was recently handed a free Xbox (the old one) and couldn't help playing a "few" games. How do You Capture the Online "Gaming" Effect? Does it have the peer pressure effect? You can then move to more of an online community effect where the content is no longer solely dependent on your company.
Anything Goes Marketing
NOVEMBER 16, 2008
I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.
Anything Goes Marketing
MAY 17, 2009
megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.
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