Act-On

NOVEMBER 15, 2023

Enabling sales: How to build an effective program Building any new strategy starts with goals. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Sales enablement best practices can help you close the deal, and become the sales team’s new best friend.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of questions you can answer with reports on daily form activity Understanding these patterns can help you optimize your marketing efforts. Smart filters help you find out.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

SEPTEMBER 28, 2023

We recommend focusing on three pillars for efficient, effective, and sustainable scalability. When you move from a cobbled-together set of disparate tools to one cohesive platform, you make marketing more effective and set the stage for anticipated, sustained, and scalable business growth. So, where do you start?

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. It’s common for B2C and B2B companies to create personas to more effectively target various audiences and capture their attention. What features are available to help them improve their outreach efforts?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Act-On

SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. Developing and documenting your ICP doesn’t mean you’ll only sell to or target one type of customer. Industry, size, revenue—these are all quantitative data points that can inform your ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187