Marketing Craftmanship

JULY 8, 2019

The hard truth is that very few B2B business owners either understand the marketing function, or have the discipline to design, implement, measure and adhere to a consistent marketing approach that builds brand equity and market engagement over a sustained period. Create Meaningful Content. for the discipline to be effective.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Marketing Craftmanship

MARCH 16, 2013

New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. Ensure that you develop ways to drive consistent traffic to your YouTube channel. YouTube can be a very effective social media channel for B2B firms. They reflect poorly on your brand, and few people will watch them.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. And that created a different problem.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

MAY 11, 2016

The hard truth is that very few B2B business owners either understand the marketing function, or have the discipline to design, implement, measure and adhere to a consistent marketing approach that builds brand equity and market engagement over a sustained period. Create Meaningful Content. M arketing. for the discipline to be effective.

B2B Marketing 100

B2B Marketing Planning B2B Thought Leadership B2B 100

Marketing Craftmanship

NOVEMBER 29, 2013

Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device. What was once a painstaking research process now involves a few keystrokes. It’s a dance that both sides understand.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Marketing Craftmanship

SEPTEMBER 15, 2013

A simple “Celebrating 25 Years” or “Since 1988” can easily be integrated into an existing logo design. These tactics might include scholarships, research grants, sponsorships, named donations, fundraisers, etc. Framing the core messages that will be expressed through the program, and.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100