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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. Why is it trending?

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional.

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The Anatomy of an Effective Mobile Content Marketing Strategy for 2022

Scoop.it

Regardless of the industry you’re in or how saturated your niche may be, investing in digital marketing is an essential step towards long-term brand growth, efficient lead generation , and cost-effective sales. The first thing you need to do is to make sure that you understand your mobile demographic.

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How To Pick The Best Social Media Platform For Your Business in 5 Easy Steps

Scoop.it

Currently, there are more than 200 social media applications available worldwide. Different social media platforms appeal to different target audiences. Knowing which platforms to utilize for your business requires first researching your target audience and seeing which social media they’re most active on.

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Intelligent Inbound® Marketing for Recession-Proof Industries

SmartBug Media

Quality traffic and leads: Inbound is based on knowing your target customers before creating the content. This means people consuming your content and becoming leads are more likely to be a good fit for you and your product—they’re the kind of people you’re seeking to do business with. than outbound marketing.

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How to Market Content to Gen Z in 2022

ClearVoice

Gen Z consists of people born between 1997-2012 and this generation is already making a big impact in terms of buying choices. It’s not uncommon for older generations to poke a sly finger at Gen Z’s consumer spending behaviors and “film anywhere and everything” mentality. Click To Tweet.

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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

An essential part of the responsibilities includes email marketing, lead generation and nurturing, lead scoring, and analytics. Furthermore, depending on the MAP and team size, the marketing automation manager may also have to work on landing pages, social media marketing, collaborating with the CRM software, and so on.