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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. What is Firmographic Data?

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle.

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How marketing automation empowers your team, and whole org

Sprout Social

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. Automation tools are popular in marketing departments.

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4 Best Marketing Tools for Agencies

BenchmarkONE

Thanks to a boom in tech support tools, today’s agencies have access to a huge suite of productivity-driven software and platforms that they can use to run their offices smarter, faster, and more efficiently. Marketing Automation Software. Check out all that BenchmarkONE can do for your agency and get in touch if you’d like a demo.

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The Lead Generation Strategy Guide

Zoominfo

However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Lead-to-Revenue Management (L2RM). Customer Relationship Management (CRM). Lead Scoring.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

For most organizations, the problems behind launching a sales funnel are central to data management. Total Connections → Demos Created: How many connections does it take for one of them to ask for a demo? Demos Completed → Pipeline Created: How many demos completed resulted in someone moving into the sales pipeline ?

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6 CRM Features Your Business Should Be Using But Probably Isn’t

BenchmarkONE

Are you getting the most out your customer relationship management (CRM) software? Less than half of sales teams even use their CRM regularly – let alone delve into the more complex features ( CSO Insights ). The Best-Kept CRM Secrets. So go ahead, read up on the best-kept CRM secrets and put them to good use.

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