Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 102

Enterprise Management Paid Search Agency Planning Marketing Management 102

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Email marketing. Salesforce.com integration. Lead Scoring.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. but there’s an online demo that seems to cover pretty much the whole product. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Vidyard

JUNE 17, 2015

Once a series of videos are completed we upload them into Vidyard and through integration with Salesforce.com, we have a library of content ready to send out to our prospects. When using a video marketing platform, you can leverage additional tools that you can’t get from other hosting solutions like YouTube, Vimeo, and others.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. This is where Account Based Marketing (ABM) meets Inbound Marketing. Not at all.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Martech

APRIL 2, 2024

That means not only stitching together a single customer ID from many different customer interactions, but also tying together customer identity, transactional, preference and behavioral data from the customer journey, like marketing, sales, service and commerce platforms. What are customer data platforms used for? CDPs solve this problem.

Budget Programs 105

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 105

Lead Liaison

APRIL 1, 2019

An enhanced CRM/Marketing automation connector allows for deeper integrations. Schedule a demo here! Enhanced CRM/Marketing Automation Connector – We’ve created a flexible CRM/MA framework to make it easier to integrate 3rd party CRM and marketing automation systems. License: SiteEngage™ + Marketing Automation.

Lead Liaison 48

Lead Liaison Enterprise Management Work Management Marketing Management 48