Anything Goes Marketing

JULY 4, 2010

Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Are you allowing people to update their information? People lie.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

OCTOBER 21, 2007

described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs. In both cases, companies are using technology to inform customers of other offers that they may be interested in based on past activity. The B2C world does this all the time.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. It means that you should experiment with putting this information into a PDF and placing a form in front of it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

AUGUST 16, 2006

He believes that companies shouldn't place a web form in front of evry demo or whitepaper. If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JULY 20, 2007

If the company is of interest, it should be fairly easy to request for additional information. The web visitor will know after a few seconds if this is something that they are interested in It's easy to request additional information and all that is required is to fill out two fields to complete the web form.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. For example, you can create campaigns that ask a series of questions that builds a profile and creates a personalized knowledge library or demo for an individual based on their selections in a web session. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 16, 2008

You would be amazed at how you can reuse the content you already have (blog posts, newsletter articles, industry white papers, demos) and create a specific and defined automated program that is designed to target a specific segment and has a specific marketing goal. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100