Markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. buyer actions attending, reviewing analyst report, getting a demo, etc.). What are their questions about each marketing touchpoint? Here’s where that Forrester statistic I mentioned earlier comes in. Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Strategic-IC

OCTOBER 12, 2021

But it’s worth the investment, ABM comes with the potential to win big - and reap the ROI rewards. However, it’s important to consider the potential ROI of your program before you dive in. Marketers strongly agree that personalized content (56%) and advanced data management (43%) are key to ABM success ( Forrester ).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Optinmonster

JANUARY 15, 2024

To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. Here’s an example from HubSpot.

Conversion Rate 101

Conversion Rate Conversion Tips Marketing Analytics Tools 101

Optinmonster

JANUARY 15, 2024

To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. Here’s an example from HubSpot.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

PathFactory

OCTOBER 12, 2021

On a panel on B2B buyer enablement , Matt Heinz, President and Founder of Heinz Marketing, discussed what happens when someone downloads a whitepaper and is then is contacted by a sales rep, asking if they’d like to book a demo. Stephen Casey, Principal Analyst, Forrester. Christine Polewarczyk, VP Research Director at Forrester.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

SpotMe Blog

JUNE 28, 2023

Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. Reviewing these KPIs will give you a 360-degree view of your webinar success and help refine your webinar marketing strategy to achieve maximum ROI from future webinars. Find out why.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Buying journeys are complex, touchpoints are plentiful, and it's important to scale what works. Directly tying ROI to specific content, particularly for top of the funnel content. Always data.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. For example, time on product pages and demo downloads are prime buying signals. This stage is critical for increasing the ROI of your marketing efforts. . Empowered Buyers. Lead Nurturing. . Source ). .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Define a meaningful end goal with purpose-driven micro goals as touchpoints.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Contently

DECEMBER 16, 2022

These prospects fit your Ideal Customer Profile (ICP) and express interest in purchasing or requesting a demo or trial. Forrester Research tells us that executive buyers look at an average of 17 pieces of content before signing a contract. Example: 22,000 leads multiplied by $71 CPL equals $1.56M in lead value ROI.

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140

SnapApp

JANUARY 11, 2018

49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . How can we be sure that this isn’t just an assumption? Here’s the hard data: . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

FEBRUARY 11, 2022

Sending brands to the most relevant pages and customizing newsletters to fit their needs led to more than a 20% increase in Bringg’s demo bookings. 89% of online businesses already invest in personalization, according to Forrester, and data from Statista found that 60% of marketers claim their digital content is extensively personalized.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

Martech Advisor

OCTOBER 14, 2019

So what are customer experience touchpoints? Customer experience touchpoints are all occasions where a customer engages with a brand, organization, product or service - from buying journey to post sales services. Higher conversions and better campaign ROI. Augmented reality for immersive demos and CX. nillion in 2021.

Work Management 92

Work Management Marketing Management Design Examples 92

Salesforce Marketing Cloud

MARCH 11, 2024

Watch the demo What is account-based selling? Better ROI: Because there’s a high level of personalization involved in ABS, contributing to higher customer engagement and a better customer experience, it typically generates higher returns. A lot of this is due to the extra attention reps pay to these accounts.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Schedule your live demo here. Enterprise strength reporting, showings stats and graphs for both training and phishing.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Schedule your live demo here. Enterprise strength reporting, showings stats and graphs for both training and phishing.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. The vendor offers a 30-day trial and a short demo series on Office 365 backup. LEARN MORE. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92