WebMarketCentral

FEBRUARY 8, 2008

Using the analogy of dating, the white paper walks readers through the five stages of a B2B sales relationship, including: The Introduction (prospect targeting, brand building, thought leadership and social media); The First Date (videos, demos and case studies); Dating (webinars, references, personalized email messages); The Proposal (personalized (..)

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

FEBRUARY 14, 2007

Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

MARCH 21, 2007

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

JANUARY 5, 2010

a software demo, PowerPoint presentation, online video) along with narration, edit the production, and output the final result to a variety of common file formats including Flash. Captivate offers greater options for interactivity, but also a significantly higher price tag.

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

OCTOBER 3, 2007

The demo I viewed, much like the I Present to You! Cons: Not entirely intuitive. It will likely take some training and practice to use, especially for someone who wants to take advantage of all or most of the features provided. website, was very simplistic.

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

JUNE 26, 2008

Weaknesses Both the demo and the product are still a bit rough around the edges. The tool isn't applicable only to CPG manufacturers and retailers; here's an example of WiseWindow in action tracking voter sentiment with regard to Hillary Clinton, Barack Obama and John McCain.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

SEPTEMBER 26, 2007

com , a hosting service for thought leadership rich media B2B webcasts, podcasts, videos and demos from leading B2B vendors. ON24 provides a hosted platform to help B2B marketers and other business professionals produce webcasts, podcasts and rich media presentations for prospects, customers, employees, analysts and investors.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20