Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. When either Susie from Sales or Frank from Finance clicks on a targeted ad and comes to your site, they will see a customized greeting. Just think of it like this: Oracle is a targeted prospect of yours.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

SEPTEMBER 22, 2015

According to Salesforce, the core idea behind the new IoT Cloud is that it will connect all of a company’s data from the Internet of Things (IoT) to the rest of the Salesforce clouds, like Sales Cloud, Service Cloud and Marketing Cloud, resulting in better insights and real-time customer actions.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Vidyard

APRIL 6, 2015

Marketing, Sales and IT are No Longer Islands From Mark Hurd’s conference opener to Jay Baer’s closing keynote, the biggest topic of discussion at MME was smarketing. Sales and Marketing are sharing the same data, working against the same targets, and are managing different, but equally important portions of the buying cycle.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Vidyard

DECEMBER 16, 2015

With the right nurture process and a stellar sales team, you can get a lot of return from “traditional” lead generation. The new league of ABM platforms give marketers the ability to target accounts by IP address, opportunity size, or sales stage and track engagement at a much more granular level. You Want to Sell Beyond the Sale.

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Vidyard

JANUARY 19, 2016

Let your sales team handle account outreach however they see fit. As with many other aspects of outreach and engagement, sales needs your help with ABM. If you invest in a new campaign, you’ll have an inherent responsibility to demonstrate how it improves revenue, reduces overhead, or shortens the sales cycle. Don’t do that.

Account Based Marketing 50

Account Based Marketing Work Management Marketing Management Marketing Automation Services 50

Vidyard

MAY 28, 2020

ABM software platform Demandbase posts interviews with experts like Matt Heinz on their Facebook page. You can see the total views, total engagement, and total view time, but you can’t see who those viewers were, what industries they’re in, or connect any of it back to your marketing or sales funnel. Click the menu icon.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

MAY 28, 2020

dialog box which opens a popup Click the menu icon Click Photo/Video You’ll be prompted to upload a video Follow the steps to add information about your video Learn From the Pros ABM software platform Demandbase posts interviews with experts like Matt Heinz on their Facebook page.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65