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I’m Thinking of Ad Strategies Best Practices with Jennifer Hughes

Engagio

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. How to deploy AMX techniques in your paid media strategies, including SEM and LinkedIn.

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How Personalized Prospecting Increases SDR Efficiency and Performance

DemandBase

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. For each account, an SDR combs through LinkedIn to identify likely contacts and uses search engines to find information they can use to start a conversation. Equip your sales reps with the Demandbase Conversion Solution.

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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Account Based & Tech Stack Based Marketing at Snowflake

SWZD

They are evaluating and adopting ABM supporting technologies such as Engagio and DemandBase. This includes SEO, SEM and tracking social identity across platforms. He said that LinkedIn is helpful from a demographic perspective, in that you can easily identify titles in an organization. Inbound and Outbound Marketing.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Demandbase. 10 Tips to Boost Your LinkedIn Presence in 2021. The SEM Post. How to Measure and Optimize Your Entire ABM Funnel. How to Build a Business Case for ABM. More Resources for Inbound and Content Marketing Best Practices: 12. ABM Leadership Alliance. Resources for Content Writing. The WordStream Blog.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Greg Ott , Demandbase.