How Personalized Prospecting Increases SDR Efficiency and Performance
DemandBase
JANUARY 15, 2019
You know the drill: Marketing does the heavy lifting to drive awareness and engagement, and Sales Development Reps (SDRs) need to convert that into opportunities. Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. But that’s easier said than done. And we killed it.
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