DemandBase

AUGUST 10, 2020

You know the story: budgets and in-person marketing channels—vanished, just like that. All (digital) roads lead to ABM. The highest-performing companies reported involving more of their Marketing team in the unifying efforts, channels, and tactics. And with the launch of the ABM Innovation Tour, we at Demandbase did just that.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

OCTOBER 2, 2020

Go multi-touch and multi-channel. Orchestrate complex, multi-step plays to engage key members of the buying committee who are showing intent and engagement, and lead them to conversion. The days of a linear buyer’s journey are long gone. Meet regularly.

Account Based Marketing 98

Account Based Marketing ABM Multi-Channel Demand Generation 98

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Not only have marketing leaders got a seat at the revenue table, but our data is often one of the leading indicators of a company’s overall health. Not to mention paid healthcare , free lunches, and a U2 themed meeting room. All others must bring data”.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. There are many reasons to adopt an account-based approach over the traditional lead-focused one: Sales reps focus on accounts, not leads, so SDRs should also. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

SalesIntel

APRIL 2, 2024

That is where the search for a ZoomInfo alternative will lead you to a handful of reliable sales intelligence tools. SalesIntel customers get high value for their investment in B2B data, industry-leading data quality, excellent customer service and support, and transparent terms around the usage and ownership of data.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

The ABM Agency

FEBRUARY 27, 2024

Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

FEBRUARY 25, 2021

Besides, B2B buyers’ interactions with brands are omnichannel and multi-device. At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. We could have exposed Journey Stages alone, adequately leading Sales teams towards success with actionable information.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

ClickZ

OCTOBER 20, 2020

30-second summary: Even in countless B2B firms today, marketing still owns top-of-funnel emails and lead gen that ultimately gets passed to sales a la the baton method at a certain point. They must become comfortable sourcing email addresses, prospecting new leads, emailing prospects, and leveraging social media.

Top of Funnel 141

Top of Funnel B2B Marketing Digital Marketing Funnels B2B 141

Full Circle Insights

SEPTEMBER 12, 2022

By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. Aligning sales and marketing is about more than having happy team members– it also leads to a more consistent customer experience.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ANNUITAS

OCTOBER 7, 2020

With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole. High value contacts can be engaged with via higher cost channels, if the strategy warrants it.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

DemandBase

SEPTEMBER 26, 2018

This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. That principle is what has driven the partnership between Salesforce Sales Cloud, Pardot and Demandbase.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. If you want to find prospective accounts and nurture those leads, Zymplify lets you do that on one platform. Image Source.

Account Based Marketing 99

Account Based Marketing Work Management Marketing Management Budget Programs 99

DemandBase

MARCH 21, 2019

We recently partnered with Folloze, an ABM engagement platform, to provide hyper-personalized account experiences to prospects and customers, regardless of channel or contact method. Demandbase and Folloze integration offering Multi Channel Campaigns leading to a single hyper-personalized experience.

Account Based Marketing 40

Account Based Marketing Personalization DemandBase Multi-Channel 40

Top Rank Marketing

JULY 19, 2023

CapCut @capcutapp ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance. Ai-Wordsmith @heyaiwordsmith Multi-purpose AI writing assistant. Imagen @GoogleAI Google text-to-image AI diffusion model tool.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Full Circle Insights

DECEMBER 15, 2020

What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. B2B teams can use this opportunity for a reset so they can achieve great lead management. Designing a Lead Lifecycle.

Sales Management 59

Sales Management Lead Ranking Lead Management Enterprise Management 59

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. In addition to LinkedIn, we also use Demandbase for display advertising. Campaigns – advertising for any campaigns that we might be running in the market such as events.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Customer Experience Matrix

AUGUST 19, 2016

Bear in mind that customized messages and state-based flows (which are roughly equivalent to multi-step campaigns) are widely available in general purpose systems not covered in the ABM Guide, so the low counts here don't mean they are really hard to find. They often specialize in channels such as display ads.

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Now, let’s take a look at how lead generation works. It’s also the most essential.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

DemandBase

MARCH 4, 2019

“That’s the beauty of Demandbase—it’s a marketing platform, a media platform and a data platform. Stein IAS is a member of Demandbase’s partner program and shares mutual clients. I’ve known Demandbase and Chris Golec, its CEO, from the earliest days and I’ve been thrilled to see it continue to grow and evolve.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. HubSpot CRM.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

DemandBase

MARCH 1, 2019

Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. From a marketer’s perspective, you should ask the following of your sales team: What is the quality of the leads you receive from marketing?

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Customer Experience Matrix

SEPTEMBER 19, 2013

They generally return corrected and enhanced data and lead scores based on models built from the client’s customer files. These vendors vary considerably in the data they return, ranging from lead scores only to recommended marketing treatments to full customer profiles.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Engagio

JUNE 27, 2018

The Age of Multi-Channel Prospecting: Despite the Hype, Nothing is “Dead”. Every day there are many posts proclaiming that some prospecting methodology or channel is “dead.” Craig argues that all channels are very much alive and are being used together with great success. Stephanie Thomas, Demandbase.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Aberdeen

JANUARY 22, 2019

A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. ” Leadspace also partners with Bombora for their intent data.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. For example, at Mintigo we use our own Intelligent Customer Engagement to engage prospects with the right message on the right channel at the right time.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Engagio

SEPTEMBER 9, 2020

But finding the right person to lead your ABM team can be the difference between success and failure. Well-versed in monitoring and optimizing Marketing across channels. Adept at leading teams and managing relationships and projects. The list goes on. By now, you know the importance of ABM. The research proves it.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Full Circle Insights

JULY 12, 2021

The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. White Papers.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

JULY 13, 2023

The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights’ products complement leading marketing automation solutions.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Customer Experience Matrix

OCTOBER 8, 2014

We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Planning 120

DemandBase

SEPTEMBER 6, 2019

Increasingly, you are responsible for filling the sales pipeline directly leading to ROI. It explains how simple content modifications and more relevant measurement leads to increased ROI. You’ll learn about site and multi-channel customization examples and ways to assess your current content inventory. Want even more?

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40

Full Circle Insights

JUNE 27, 2022

Leading intent data providers in the marketplace such as 6Sense, DemandBase, and Bombora are also in alignment with the significance of Account Based Marketing. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Lead-to-Account Matching Buyer’s Checklist. Guide to Tracking UTM Parameters.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

Leading intent data providers in the marketplace such as 6Sense, DemandBase, and Bombora are also in alignment with the significance of Account Based Marketing. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Lead-to-Account Matching Buyer’s Checklist. Guide to Tracking UTM Parameters.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52