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Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Justin currently leads social and influencer marketing for Demandbase. Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Meet Justin Levy.

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“How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. By Matt Heinz, President of Heinz Marketing. Let us know!

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Account Based Marketing: A Game Changer Of Marketing World

Only B2B

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. You should search for quality leads and active buyers.

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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Here’s the Infographic.

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Using the scientific method to test digital marketing strategies

ClickZ

Whether you’re a retailer or B2B seller, having a complete view of your integrated touchpoints enables you to categorize leads into hot or cold and create contextual messaging that is more likely to convert. You’ll see lower cost of leads and more engagement. and retarget abandons.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

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Ask a Content Guy: How Do I Monetize My Content Marketing?

Contently

We regularly swap ads between CMI’s Chief Content Officer magazine and Contently Quarterly. All of these programs would normally come with a five-figure price tag, but since we also have an influential magazine and blog, we’re able to get them for free. I’ll give you a few examples. Look no further than Contently.