LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish?

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

NuSpark Consulting

DECEMBER 18, 2011

Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. But again, this information is tied to a company visit; not a user visit. DemandBase has a similar structure. I like the search engine and search phrase features.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

ViewPoint

JANUARY 26, 2012

Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

B to B 120

B to B netFactor Media SEM 120

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. So don’t squander the opportunity to turn your website into a lead generation tool. Treat that data as an inquiry, and run it through your normal qualification and nurturing process.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80