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The 10 most fascinating people in B2B marketing in 2019

Biznology

Catch her informative keynotes at B2B marketing conferences here and abroad. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. Having reconnected with her this year to get help crafting cold prospecting emails, I benefited from her superb Prospecting Tool Kit.

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Best Lead Providers & Lead Generation Tools

PureB2B

In this article, we’re going to show you the best lead providers and lead generation tools out there today. All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them. You can find, download, and use the data from these tools to supercharge your sales process.

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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish?

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. But again, this information is tied to a company visit; not a user visit. Mention you use a tool that tracks company visits, and you just wanted to learn about the intent.

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The 5 Top Media for Cold Prospecting

ViewPoint

Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

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5 Essential Functions for Every B2B Website

Biznology

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. So don’t squander the opportunity to turn your website into a lead generation tool. Treat that data as an inquiry, and run it through your normal qualification and nurturing process.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.