DemandBase Information Leads Marketing Attribution 
Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.
Engagio
OCTOBER 1, 2021
The modern marketer should be able to tell you what companies are on their website, what content visitors engaged with, and when activity occurred with ease. Advanced, multitouch attribution is a highly complex time- and resource-intensive, and analytically demanding exercise. Digital marketing leaders can use this research.
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InsightSquared
JUNE 13, 2019
InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success. Ramp is bringing together more than 500 sales, marketing, and revenue operations practitioners, along with the leaders they advise. The full agenda can be viewed at: [link].
InsightSquared
JUNE 5, 2019
Earn Certification (IS2 ’19) Badge for InsightSquared’s Revenue Intelligence Software – Wednesday, June 12, 2019 – Boston. InsightSquared solutions deliver the sales, marketing, and customer success analytics you need to align your full go-to-market team around a uniform view of your business. About InsightSquared.
InsightSquared
MAY 21, 2019
Ramp 2019 by InsightSquared Gathers Over 500 Go-to-Market Professionals to Learn Revenue Optimization Strategies on June 13-14, 2019 in Boston. Platinum sponsors are Demandbase and Lucidchart. For more information on the event or to register to attend, visit: [link]. For more information, visit www.insightsquared.com.
Velocity Partners
APRIL 16, 2024
The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Tens of thousands of marketers in B2B tech firms have based their go-to-market strategy (and careers) on his principles. Did we forget about that?
Martech
NOVEMBER 30, 2022
First, this could prove to be a major contribution to addressing the age-old attribution problem — a problem that increases in complexity as channels multiply: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” as the old saying goes. I miss being in the office with people.”
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