Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. See the poll on LinkedIn. 6 tips to prepare for Mail Privacy Protection.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Poll hosted on Litmus’ LinkedIn. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

illumin

FEBRUARY 8, 2024

Even more than they value privacy, customers demand and have come to expect security. In choosing a new approach to user targeting, privacy, consent, and data security should be at the top of every marketer’s priority list going into this new age. Follow @illuminHQ

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Convert

MARCH 21, 2023

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. That’s why you need to know what’s going on from your user’s point of view. With heatmaps like confetti, you can see a picture of how visitors from various sources experience your site.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JANUARY 27, 2022

If you rely on traffic from affiliates like Facebook and LinkedIn, ITP may push your web analytics program to show inflated unique visitors. Affiliates like Facebook and LinkedIn can easily recognize unique visitor traffic from these sources in regular, non-ITP conditions. So what could go wrong in your Convert experiences and reports?

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52