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6 Trends in Email Marketing to Watch

Litmus

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before.

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Do you know how to target in a post-cookie era?

illumin

Even more than they value privacy, customers demand and have come to expect security. In choosing a new approach to user targeting, privacy, consent, and data security should be at the top of every marketer’s priority list going into this new age. Follow @illuminHQ

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. Delete regularly.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

The solution came in a series of unexpected privacy laws ( GDPR , CCPA , CPRA , LGPD , ePrivacy ), which enabled users to understand when their personal information is being collected by companies or accessed improperly, giving them the ability to decide how this is used–including whether or not they want it collected at all!