Onalytica B2B

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Interview with Brian Hansford

Onalytica B2B

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Brian Hansford – VP of Marketing Performance at Heinz Marketing.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Integrated-Influencer-Content (IIC) – like Influencer-Generated-Content (IGC), but different; its cousin.

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Interview with Doug Kessler

Onalytica B2B

I love what content can do for demand generation. The idea of using your expertise to help prospects think about key issues always felt better to me than giving them branded pens or stress-balls. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

The reason for this is that influencer marketing campaigns generate impressive results. Increased Demand for Authentic Influencers. With the rapid increase of professional and paid influencers, there will be an increase in demand for authentic influencers. Increased Focus on Employee Advocacy.

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Interview with Jamil Ahmed

Onalytica B2B

I have experiences in preparing the demanding business strategies, project proposals, budgets, plans, training, and analyzing reports. Helping data driven companies generating value. I am conducting variety of training and campaigns to influence young generation to encourage entrepreneurship. Ronald van Loon ?:

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Interview with Moni Oloyede

Onalytica B2B

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

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Interview with Andy Crestodina

Onalytica B2B

We were starting to rank, to get some qualified visitors and generate some leads. It was all necessity, timing and demand. Years later, after applying some of those new learnings to our own site, we began to get a little traction ourselves. But I needed to do much more to create a sustainable business. That was step two.