Demand and Generation - B2B Marketing Zone

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

JUNE 13, 2018

Check out these 12 proven website lead generation strategies to get more and better leads. With examples!

Lead Generation

Lead Generation Generation Leads Lead

B2B Marketing Department Structure: Finding the Right Approach

Act-On

OCTOBER 11, 2023

For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools

Sales and Marketing Alignment: Why it Matters

Act-On

SEPTEMBER 25, 2023

Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads. Sales teams usually include: Business development representatives, or BDRs, who conduct outbound prospecting or do cold outreach to generate new leads. That’s enough of the negatives.

Work Management

Work Management Planning Marketing Management Paid Search Agency

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Pipeline Generation: Face Economic Headwinds and Win

Act-On

MARCH 19, 2024

Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. eBook Learn More Cross-functional partnerships with sales and pipeline generation Leaders are familiar with the age-old rift between sales and marketing.

Marketing Automation Services

Marketing Automation Services Budget Programs Generation Cross-Selling

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen

Lead Gen Social Media Media Leads

Tips on How B2B Marketers Can Get More Leads

Act-On

AUGUST 22, 2018

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.

Tips

Tips Leads Lead Marketing Qualified Leads

10 Tips to Add to Your Webinar Planning Checklist for 2018

Act-On

MAY 10, 2018

Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.

Webinar Metrics

Webinar Metrics Tips Lead Generation Generation

5 Ways Marketing Leaders Help Sales Expand Pipeline

Act-On

MARCH 1, 2024

Scaling demand generation operations and pipeline marketing Surprisingly, there are many teams still manually sending out marketing campaigns or creating single follow up sequences. But shrinking budgets and heavier demands on marketing teams require scalability. We share them all in this on-demand webinar.

Lead Ranking

Lead Ranking Lead Scoring Paid Search Agency Marketing Automation Services

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

The CPC rate is calculated by dividing the total amount spent on a campaign by the number of clicks generated. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated. What is a Demand-Side Platform? What is Cost Per Completed View Advertising? What is Cost Per Mille Advertising?

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

3 Tips to Scale Marketing for Small Teams

Act-On

SEPTEMBER 28, 2023

By meeting increased demand with the same or fewer resources, your business becomes more profitable and can identify new areas for potential growth and diversification. The Marketing Guys, for example, have generated 25% in annual revenue growth. But efficiencies don’t just appear overnight of their own accord.

Paid Search Agency

Paid Search Agency Work Management Marketing Automation Services Planning

Marketing Automation Migration: Switching Platforms Made Easy

Act-On

DECEMBER 8, 2023

For example, most marketers ( 61% ) identify lead generation as a top goal. So if your goal is lead generation and you’ve generated 1,000 new leads after the marketing automation migration, you’re likely on target. Measure your results along the way so you can iterate as necessary and get the most from your new solution.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Advertising Agencies

How to Align Sales and Marketing on Strategy

Act-On

SEPTEMBER 25, 2023

Demand gen marketers can strategically plan ad spend for targeted campaigns. Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. BDRs can better prioritize their time when prospecting or conducting cold outreach.

Ideal Customer Profiles

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring

Email Marketing Migration: Switching Platforms Made Easy

Act-On

FEBRUARY 6, 2024

For example, most marketers ( 61% ) identify lead generation as a top goal. So if your goal is lead generation and you’ve generated 1,000 new leads after the email marketing migration, you’re likely on target. Measure your results along the way so you can iterate as necessary and get the most from your new solution.

Marketing Automation Services

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency

5 Steps To Building Your Lead Nurturing Program

Act-On

APRIL 18, 2018

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take to set up a successful lead nurturing program.

Lead Nurturing

Lead Nurturing Lead Ranking Lead Scoring Lead

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

Act-On

MAY 16, 2018

Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.

Top of Funnel

Top of Funnel Marketing Funnels Leads Lead

Drip Email (alone) is Not a Strategy. Personalization Matters.

Act-On

AUGUST 30, 2018

Marketers can do more than create 'spray and pray" drip emails. Instead, adding personalization and segmentation can boost engagement - and revenue.

Personalization

Personalization Marketing & Strategy Segmentation Email Marketing

When, Why and How to Gate Content Along the Customer Journey

Act-On

JULY 12, 2018

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.

Content

Content Best Practices Lead Generation Demand

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies

Act-On

JUNE 16, 2018

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.

Paid Search Agency

Paid Search Agency Companies Organic Leads Cost