KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Ads and Attribution.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Streamlined Campaign Management. Productivity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. To keep sales and marketing alignment intact, implementing key performance indicators (KPIs) is important with room for future development.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Biznology

MARCH 27, 2015

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. You also have to manage the technology and deal with all the technical issues you may encounter during the webinar. It’s not easy.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Metadata

JANUARY 7, 2021

An early adopter of the ad format, Metadata’s marketing team leveraged conversation ads to engage prospects with messages that were customizable to both the person and their position within the funnel. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Ads and Attribution.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

SmarkLabs

NOVEMBER 18, 2019

Demand generation is what a brand does to create awareness and interest. Making the public conscious of their business is a key factor in leading them to want to learn more. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Awareness: At this point, buyers are just beginning their research process and becoming aware of the solutions available to solve their problem, but they’re not ready to buy anything.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. This highlights a big gap in the data process, where companies are overloaded with data but are often none the wiser in terms of what to do with it. Email Marketing.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Learn from the Pros

MARCH 11, 2024

They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. The driving force behind this shift is the growing demand for user privacy and the implementation of strict data protection laws. The image below illustrates this process.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Because customers are the primary focus of lead generating tactics, you must first identify your target audience before developing methods.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Heinz Marketing

SEPTEMBER 28, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome to another episode of Sales Pipeline Radio.

Top of Funnel 133

Top of Funnel Work Management Marketing Management Forecasting 133

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. Target Website Visitors with Lead Gen Ads. Target Fans with Lead Gen Ads. Do you have at least 1,000 Facebook Likes on your Business Page?

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Heinz Marketing

JULY 27, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. But a sales rep is going to have a different goal than the SVP of Sales.

Sales Management 114

Sales Management Top of Funnel Account Based Marketing ABM 114

SnapApp

JANUARY 22, 2019

We tend to get caught up focusing on more: More sales, more traffic, more leads. Leads are great, but each one comes with a certain amount of work that misalignment will only complicate. Working to align the goals of your marketing and sales departments will simplify the process and holistically improve the quality of leads.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Only B2B

DECEMBER 29, 2022

Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. Using your social media presence to attract demand.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Crimson Marketing

AUGUST 4, 2015

No longer is Sales driving the bus. In the past, Sales could control the flow of information to some degree. Often, your sales team is not even present for much of this process. Often, your sales team is not even present for much of this process. You also have to focus on filling your funnel.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Scott,is the founder and CEO of Marketfish , a data management and lead generation platform.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Scott, is the founder and CEO of Marketfish , a data management and lead generation platform.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Thanks to GDPR, many of us have just recently gotten through an emergency primer on data management.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. If your goal is to incentivize meetings or book demos, opt for the lead gen form, which generally leads to higher conversion rates.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. And when you add up manual processes, you add up costs. And don’t forget the markup.

Lead Gen 101

Lead Gen Paid Content Cost per Lead Sales Management 101

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. But this is a passive, indirect method of generating leads – at best.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

The ABM Agency

NOVEMBER 15, 2022

Our recent webinar on the difference between account based marketing, demand generation and B2B lead generation. Well welcome everyone to the ABM agency webinar around demand gen lead gen and ABM. And they use a lot of different tactics and campaigns. Reading Time: 17 minutes. Jason McDaniel .

Lead Gen 52

Lead Gen Account Based Marketing ABM Lead Ranking 52

The Marketing Blender

NOVEMBER 22, 2023

We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. These platforms present opportunities for us to insert our B2B marketings strategies or advertising content, potentially offering exposure that your competitors overlook.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52