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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

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Best Low-Code Development Platforms Pricing For Small Business

TrustRadius Marketing

Companies can create their own custom calendars, inventory trackers, task management system, or really anything depending on the software. This UI is a common staple in modern software today. With software like LCDPs, non-programmers create enterprise-grade apps. You would recognize it as a drag-and-drop interface.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Contents 1. Contents 1.

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Marketing Automation at Scale: Defined

Capstone Insights

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It also helps marketing become a more predictable and measurable revenue producing function. When using marketing automation at scale, several platform attributes become critical. Integrations.

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The game-changing benefits of a marketing-specific data pipeline

Beckon

As marketers accumulate overwhelming volumes of marketing data, an increasing number of vendors and tools emerge, promising fast, innovative solutions to our big data challenges. Finding the right solution can be dizzying. Enter marketing-specific data pipelines.

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Streamlining the creative process for marketing teams: Q&A with OpenText Hightail

ClickZ

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. Hightail works with clients including Patagonia, Jimmy Kimmel Live, the NFL Network, and Whole Foods Market.

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Virtual Event Platform Comparison: 2022 Virtual Event Tech Guide

SpotMe Blog

Our virtual event platform comparison helps you pick your next virtual event solution. Which solution will suit your needs? For us, “best” means a solution that works for the organizer and its goals. an agenda builder (even agenda recommendations), access to pre-event on-demand content. Live and on-demand.