Integrating Social Leads into the Demand Generation Funnel
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? So yes, paid social media can be an effective demand gen channel. However, given the right strategy, organic social can actually yield better results. (HS)
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