Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Webbiquity

SEPTEMBER 1, 2010

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” “Are you hoping to connect with bloggers and get the word out about your product or service?&# How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Adobe Experience Cloud Blog

JULY 15, 2010

We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Provide insight into company & products/services. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Their activities enrich and inform our products and services.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. It has since added a connector for Oracle CRM On Demand.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Digital B2B Marketing

APRIL 7, 2011

Unfortunately, marketers and agencies alike will justify this behavior by positioning the brand site, not the advertising, as the core delivery vehicle for the brand message. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Will you measure and manage based on your objective?

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 31, 2011

And great content and services are shared, like I just did with SmartBrief. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Put a dollar value on the audience you have. It is your marketing gold.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 24, 2011

It will be interesting to see how this evolves as more people learn that services like Google share the underlying email address. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 21, 2011

Unless your organization lives the vision, in product, marketing, sales and service, Chris’s keys will be exceedingly difficult to achieve. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 4, 2011

To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Here is an excerpt from the email.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. For Professional Services folks (independent consultants, boutique shops) who can drive new business through power networking <– Perfect place for SM. Theme: Enterprise by StudioPress.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

3 Great B2B Demand Gen Articles from Last Week - Smashmouth Marketing , July 29, 2010 It’s amazing that there’s so much great content out there surrounding demand generation and B2B sales and marketing! MI6 Marketing Agency , July 21, 2010 Author: Chris Herbert, B2B Specialist & Founder of mi6. Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

Digital B2B Marketing

MARCH 7, 2011

There is a lot of great data in the research, if you market cloud computing services, it is worth downloading and spending a few minutes with the slides. IT is on the line for delivering the service within their organization. Cloud providers should help companies understand the internal infrastructure demands and skill sets required.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100