SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Think Beyond Personas (B2B customers are B2C customers, too).

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Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SnapApp

JULY 26, 2018

Today we’re going to explore what it takes to be a modern demand gen marketer in this crazy new marketing world. So You Want To Be A Demand Gen Marketer? Demand generation marketers have become a hot commodity as companies are all striving to generate qualified leads at scale.

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Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

SEPTEMBER 9, 2016

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. With strong demand-gen leadership, many other marketing specialties can thrive.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

SnapApp

JUNE 22, 2017

The days of boring lead-capture forms and irritating questions from sales reps are over. . An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in an active and informative experience. .

Lead Ranking 48

Lead Ranking Lead Scoring Lead Gen Sales Qualified Leads 48

SnapApp

JUNE 5, 2018

Increasing sales productivity is one of the most powerful growth levers for any company. A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. But, for many B2B organizations the sales engine is not turning. marketing only celebrates when sales does).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

SEPTEMBER 8, 2017

A lead generation funnel is no different. It’s the process of starting with, and sifting through, a large number prospects, identifying which ones are viable as sales leads, and then nurturing these qualified leads into paying customers at the end of the funnel. . How consumer psychology impacts the lead generation process.

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing. Today, there is an average of 5.4

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Sales Management Top of Funnel Lead Ranking Work Management 97