B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. For example, let’s say you sell marketing automation software. But make sure you choose wisely.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Bottom-of-the-Funnel (BOFU).

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

LeadSloth

SEPTEMBER 3, 2009

Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. Most of our clients follow the SiriusDecisions waterfall model (MQL, SQL, etc.),

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

LeadSloth

AUGUST 30, 2009

As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing Automation & Efficiency.

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. This article originally appeared in Demand Gen Report.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Metadata

AUGUST 14, 2023

Here lies the second problem: Any semblance of targeting precision is impossible. B2B marketers can only pull levers at the campaign level, giving them no way to identify top-performing audiences and creative. That daily spent target—$1.1k—is is the B2B marketer’s north star for the next 90 days.

Budget Programs 52

Budget Programs Paid Search Agency Optimization Ads 52

PathFactory

JUNE 11, 2020

You can see here how a standard marketing automation registration page has been placed inside a PathFactory Content Track, producing a sidebar of related content. Looking back at one of the most popular webinars I ran in my previous role as Director of Demand Gen, I had 517 people register , but only 191 attended live or on-demand.

Lead Ranking 71

Lead Ranking Webinar Metrics Marketing Qualified Leads MQL 71

Only B2B

MARCH 7, 2018

Guide To Choosing The Right Demand Generation Partner For Your Business Needs. If you are reading this, you are thinking of outsourcing demand generation for business this year. Are you expanding your business and need someone to get you a rock-on demand generation strategy? Know your needs first.

Demand Generation Agencies 102

Demand Generation Agencies Advertising Agencies Demand Generation Lead Ranking 102

Terminus

JULY 27, 2021

However, whether collected from form submissions, a purchased list or an event, less than 1% of all leads turn into sales. Next, you convert them to an MQL to hand over to sales. The average lead-to-MQL conversion rate is 31%, which is decent. However, since 2015 lead generation has been declining. What Even Is a Lead?

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 59

Heinz Marketing

JULY 2, 2019

Marketers crave access to revenue-level insights so they can make better business decisions. And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. Looking Back: Key Findings from 2018. Key Findings of 2019. Satisfaction with MAPs is waning.

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

DealSignal

MAY 8, 2023

Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Adobe Experience Cloud Blog

MARCH 13, 2012

by Fergus Gloster Marketing automation solutions bring significant benefits in terms of demand generation to a wide range of companies. It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago. Ready to get started?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Cycle Sales Qualified Leads 48

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? What is the CEO’s Role as it relates to marketing and sales? In fact, Aberdeen research shows that 60% of leads, on average, still come in through outbound marketing efforts – vs 40% from inbound.". But it isn’t.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Hubspot

JANUARY 24, 2015

To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

ViewPoint

AUGUST 20, 2015

These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? You’ll also want to pull engagement reporting out of your marketing automation platform and CRM. For this step, you need to go deeper. Step 3 – Data Analysis.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

Adobe Experience Cloud Blog

JANUARY 3, 2013

Rockefeller were a marketer today, there is no doubt that he would be finding success using marketing automation for lead scoring, lead management, lead nurturing, and so much more. We spend a lot of money on demand generation programs that give us very little return. If a young John D.

Marketing Automation Services 48

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 48

B2B Marketing Analytics

JUNE 28, 2020

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs?

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

DealSignal

SEPTEMBER 22, 2019

Given average B2B sales cycles , there are basically four weeks left for marketers to make an impact this year, because after November 20th, the game may be over as people get into holiday mode. Identify in-market accounts showing intent in your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

Buyer Personas 63

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 63

6sense

OCTOBER 1, 2021

As all that was happening, the marketing automation programs that captured inbound leads when web visitors completed forms began to assign point values based on content visitors consumed. The end result is too seldom new business and too often wasted time and icky infighting between marketing and sales. . Scoring Errors.

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

B2B Marketing Analytics

JUNE 28, 2020

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs?

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs?

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

SmartBug Media

APRIL 15, 2020

Marketing professionals wear many hats—that’s nothing new. We juggle lead generation, demand generation, CRM management, partnerships, teammate training, securing buy-in, and so much more. Keeping this data in mind can help you be more successful with future lead and demand generation efforts.

Top of Funnel 93

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93

DealSignal

SEPTEMBER 22, 2019

Given average B2B sales cycles , there are basically four weeks left for marketers to make an impact this year, because after November 20th, the game may be over as people get into holiday mode. Identify in-market accounts showing intent in your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

Buyer Personas 45

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 45

Metadata

APRIL 25, 2023

Metadata is such a lethal demand generation tool because it’s designed to help you be more efficient with your ad spend. I wonder what your boss might say when you tell them that Metadata boasts a 95% accuracy rate when targeting job titles. And how about that 75% Lead-to-MQL conversion rate after one year.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

KoMarketing Associates

SEPTEMBER 16, 2020

Instead of trying to use the same “one size fits all” approach to all their accounts, many B2B marketers have been segmenting their target accounts. In “one to one” ABM, the program may only target 10-50 prospects. It is an entire sales funnel personalized for the buying team of each account you target.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

SnapApp

JANUARY 17, 2019

Marketing can also share top content performance, and keep sales in the loop on upcoming campaigns and tactics. Ultimately, closely knit marketing and sales teams rely on data flow between teams to inform a more targeted, and tightly aligned strategy in both departments. Use the Right Technology.

Lead Ranking 107

Lead Ranking Peer-to-peer Tips Marketing Qualified Leads 107

Heinz Marketing

SEPTEMBER 28, 2021

Before you get started with Lead Scoring, you do need to have a few things in place first to set you off on the right foot: You need to have a defined target market, ideal customer profile, and target personas. Your demo request form may generate high quality leads, but your content syndication platform may not.

Lead Scoring 101

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 101

DealSignal

SEPTEMBER 22, 2019

Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Buyer Personas Marketing Qualified Leads 40

SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. doesn’t mean they’re an MQL. Do Your Audience Research.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

JULY 15, 2015

If a sales rep thinks MQL stands for “More Qualified Lead”, then you have some work to do. Terminologies are key for getting sales and marketing on the same page and for measuring future success. Make sure your sales and marketing teams consistently answer terminology questions like these: What is a marketing qualified lead (MQL)?

Lead Ranking 48

Lead Ranking Sales Management Marketing Qualified Leads Sales Qualified Leads 48

Engagio

JUNE 21, 2017

Marketers invest a ton of time and resources to acquire leads using a variety of tactics, from data acquisition to SEO to trade shows to paid ads. Sales teams lack guidance on how to effectively follow-up, what content or personalized message to send key contacts, and what may be going on with other buyers at target accounts.

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Account Based Marketing Sales Qualified Leads 93