LeadSloth

FEBRUARY 17, 2010

Companies like Zendesk , Helpstream and Get Satisfaction provide social support platforms, where existing customers can help each other, rather than channeling all questions to a support technician. Tags: Demand Generation Social Media b2b marketing university lead generation lead intelligence lead nurturing silverpop.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 28, 2010

And if you want to organize a Marketing Automation meetup in your city, feel free to do so, and we’ll help you promote it. Demand Generation. The goal of this event is three-fold: learn more about Marketing Automation, get to know other Marketing Automation professionals, and have fun doing so. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

SEPTEMBER 24, 2009

They asked for help and she still refused. They asked for help and she still refused. Tags: Demand Generation LeadSloth. Here we go: “A plane was flying to Houston. A blonde girl stood up, walked up to First Class and sat down. They asked her to move back to coach and she refused. Let me know any additional feedback!

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But that doesn’t help with getting more visitors to your site. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Jeff Pedowitz , President and CEO, The Pedowitz Group. Maria Pergolino , Sr. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

MARCH 24, 2010

Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. It tells us what campaigns are helping the prospect move closer to making the purchase decision. In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JUNE 30, 2009

Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty. This is an ROI chart that Marketo’s Jon Miller presented in the ‘ Secret Sauce for demand generation ‘ webinar. It would be ideal if marketing ROI can be measured in a single location.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

FEBRUARY 20, 2012

If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. A good nurture email helps convert prospects into paying customers. Instead, focus on tips and resources to make sure the trial users get the most out of your product. Tip 3: Send More Emails.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100