ANNUITAS
MARCH 19, 2013
Validate The last step is to validate your proposed personas and process with the buyer themselves. Phone interviews and focus groups can be used to show them what you’ve developed and to gain feedback on how accurate your understanding is. Take the time to look for it and compare to what you developed in step one.
Tony Zambito
MAY 22, 2011
This includes the severely hindering structured methods typically associated with focus groups and surveys. Such situational as well as social settings involve group participation, networking, and decision-making. These new methods augmenting sound core qualitative approaches and methods.
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Tony Zambito
AUGUST 3, 2011
However, the mistake often made is that these are then used as the real thing without having been validated through research. They are, after all, “hypothetical” and if you are being held accountable for a budget to market your company’s solutions – would you bet millions of dollars on “hypothetical”? .
Marketing Craftmanship
MARCH 27, 2013
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Marketers, in turn, are finding white papers to be far less effective as a demand generation tool.
Online Marketing Institute
JUNE 22, 2009
According to the BBC, undercover US researchers,… Read more… Neil Stoneman | November 21st, 2008 | no comments Your new content may not be as relevant as your old All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about.
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