Tony Zambito

AUGUST 3, 2011

This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.     Then a third-party option should be explored. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

ANNUITAS

MARCH 19, 2013

You don’t know the buyer JACK”! Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. What steps does the buyer take when purchasing my product or service? Make the appropriate adjustments.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Tony Zambito

MAY 22, 2011

What we do know today is that traditional methods of structured customer, buyer, and market research that are quantitative based cannot address the social and cultural changes taking place in our business society.    This includes the severely hindering structured methods typically associated with focus groups and surveys. 

Research 100

Research Buyer Personas Multi-Channel Validation 100