Barriers Demand Generation Focus Group Validation 
Marketing Craftmanship
MARCH 27, 2013
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Marketers, in turn, are finding white papers to be far less effective as a demand generation tool.
Online Marketing Institute
JUNE 22, 2009
The sheer pace of technology change means we constantly push the barriers back. I’ve written elsewhere about the various benefits of blogs as early product conversations, focus groups… Read more… Roger Warner | April 17th, 2007 | no comments Fair Isaac Tech company names are usually pretty bad.
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