Demand Generation Focus Group Validation Viral Marketing 
Tony Zambito
AUGUST 3, 2011
A return to the origins and original meaning of buyer personas that was lost as the term went viral. As the terms personas and buyer personas went viral, there have been many who say they build buyer personas but do no to very little research. Involve Multi-Disciplinary Groups.
Online Marketing Institute
JUNE 22, 2009
According to the BBC, undercover US researchers,… Read more… Neil Stoneman | November 21st, 2008 | no comments Your new content may not be as relevant as your old All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about.
Expert insights. Personalized for you.
100 
Let's personalize your content