Kabbage

NOVEMBER 9, 2016

B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Subscribing to this blog gives you a daily dose of content from multiple, seasoned marketing pros. Demand Gen Report.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Subscribing to this blog gives you a daily dose of content from multiple, seasoned marketing pros. Demand Gen Report. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

NuSpark Consulting

DECEMBER 5, 2011

D- Demand Generation. These are all those activities that together drive interest and engagement in your firm’s products or services. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

LEADership

JULY 28, 2015

How can we apply real-time business intelligence and predictive analytics to our lead generation campaigns? Does our marketing automation software have the capability to do that? Overall, the responses were: B2B organizations require strategic advisory services to help them plan their business ecosystem models.

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

Only B2B

JANUARY 17, 2018

It is said that effective content marketing is a vehicle for modern SEO. Basically , Content syndication services provide a way for web pages to rank high and gain visibility. Although according to content syndication guidelines there are various ways by which you can find a syndicated page on the content syndication site.

Lead Ranking 75

Lead Ranking Broadcasting Marketing Automation Services Advertising Agencies 75

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well.

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Oktopost

FEBRUARY 15, 2024

94% of marketers report that curated, personalized content increases sales. Of course, creating fresh, original content takes time, tools, specialized expertise, and a few creative geniuses. A content creation studio is a dedicated third-party agency that develops and produces digital content for its clients.

Marketing Budget Creation 62

Marketing Budget Creation Work Management Marketing Budget Marketing Automation Services 62

Madison Logic

DECEMBER 14, 2023

One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content. Use generative AI to write blog articles, social media posts, and email campaigns. Another challenge is the learning curve with any new platform. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Make sure there are well-established guidelines for employees to participate in social networks. It is not about you: Shift the focus from you to them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Computer Market Research

JULY 10, 2017

Channel partners—overwhelmed by intimidating brand/content guidelines and plagued by limited headcount, resources, and marketing experience – simply lack the know-how to execute. Synchronized channel marketing ; automated co-branded marketing material via cloud-based portal. Decentralized ad builders.

Work Management 79

Work Management Marketing Management Advertising Agencies Advertising Channels 79

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock. bethcomstock.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock. bethcomstock.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Adobe Experience Cloud Blog

JANUARY 9, 2009

There are some great lead generation tools today for salespeople (like ConnectAndSell and Lead Insight for Sales ). What do you see as the biggest oversight by marketers with respect to sales and marketing alignment ? How can marketers apply the concept of flow to their lead generation?

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48