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B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Day 30: Prospect calls up sales (qualified lead!). Spacing and number of communications should be based on the length of your average sales cycle and complexity of product/services being sold. The more complex and the longer the sales cycle is, the more widely spaced the communications should be.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers. Elite support service is second to none. Close more deals with intelligent lead nurturing.

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark Consulting

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus. As a virtual agency, I am surrounded by quality people.

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark Consulting

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus. As a virtual agency, I am surrounded by quality people.

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Adobe Experience Cloud Blog

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    If you are more of a high ticket, longer sales cycle type of sell, then quality pays off.  They Google topics of interest.