Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. But my real concern was the Other Demand Generation group.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

thePoint

MARCH 16, 2021

Unnecessary costs that steal money from your marketing budget. Investing in (licensing, purchasing) martech solutions is certainly something you will do. That may be an email service (e.g., MailChimp, iContact, Constant Contact), or marketing automation solution (e.g., That may be an email service (e.g.,

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with. Often times your sales or marketing team will pressure you to purchase a list. If you have high engagement, then send another 10% of the list. If not, ditch it.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Hubspot

MAY 13, 2013

Particularly I realized, more often than not, I was thinking about automation the wrong way. In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count).

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Vidyard

SEPTEMBER 24, 2014

They’re searching for products and services: 46% of searchers now use mobile exclusively to research. To make life easier, here are 3 of the must-have tools that can help marketers find their way to a full data picture that shows the complete customer path to purchase. They’re being social: In 2013 there were 1.73

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

markempa

JANUARY 23, 2018

Therefore, a set of detailed buyer personas can have a massive effect on your marketing results. Consider these statistics ( source ): Companies who exceed lead and revenue goals are four times as likely to use buyer personas for demand generation than those who missed lead and revenue goals. Is it frustration?

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Marketing then can continue nurturing the lead.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Marketing then can continue nurturing the lead.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Leadspace

NOVEMBER 10, 2016

And the power of AI is amplified by the amount of quality data it has to work with — which is why more “basic” data services such as enrichment are so much more effective with AI. It increases the productivity of your sales and marketing reps themselves by directing their efforts more efficiently.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Marketing then can continue nurturing the lead.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Marketing then can continue nurturing the lead.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Vidyard

OCTOBER 27, 2019

Uses for a Video Library Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Uses for a Video Library.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116