How to create a re-engagement strategy that doesn’t insult your subscribers
Martech
DECEMBER 19, 2023
1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. Google is not mass-deleting Gmail accounts.
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