Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users.

Privacy Protection 89

Privacy Protection Privacy Open Rate Deliverability 89

Martech

MAY 24, 2024

When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. Sentence : Six months or longer in deliverability prison. Annoyed, no doubt. The result?

RFP 120

RFP Deliverability Blast Campaigns Budget Programs 120

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The top used tools on this list, Google Postmaster and MX Toolbox, are free.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 100

Privacy Protection Privacy Webinar Metrics Deliverability 100

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.)

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Monitoring deliverability or inbox placement. Countdown timers.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105