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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

Such alliances empower enterprises to navigate shifting markets with renewed vision, positioning themselves not just with products, but with pioneering thought leadership. This demonstrates your industry knowledge, fosters connections, and positions you as a thought leader within your online community.

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How to Use AI More Effectively in Your ABM Strategy

Madison Logic

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

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How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark Consulting

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. When you’re in the market for a predictive analytics tool, there are deliverables that are essential for success. These included: Ability to reach the right buyers.

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How to build a business case for sales enablement in telecom

Seismic

Sales enablement comes with many positive benefits. To begin, you can turn to trusted third-party sources and studies like The Forrester Wave or The Aragon Hot Vendor Report for an honest assessment of the platforms in the space. So, how can telecom companies achieve these goals? Why is enablement advantageous for telecom companies?

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). According to Forrester , experience-led companies have 1.6x Why Customer Experience Management is Important. higher brand awareness, 1.5x

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Out of it may come a battle card but the battle card I’m talking about in this post is something created specifically to position your product against a competitor’s. You may have to do a deep dive into technical features or focus on messaging and positioning, or sales channels, or distribution.

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5 Ways to Use Video in B2B Marketing

Metadata

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 73 percent of B2B companies report a positive ROI on video marketing. Some marketers shied away from placing video in their emails for this reason.