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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). According to Forrester , experience-led companies have 1.6x Why Customer Experience Management is Important. higher brand awareness, 1.5x

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Out of it may come a battle card but the battle card I’m talking about in this post is something created specifically to position your product against a competitor’s. You may have to do a deep dive into technical features or focus on messaging and positioning, or sales channels, or distribution.