KoMarketing Associates
FEBRUARY 23, 2017
Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Sixty-three percent of marketers have an app to build customer loyalty.
Brightedge
SEPTEMBER 25, 2020
As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Another similarity between the two search engines is what Bing refers to as Deep Links.
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Convince & Convert
MAY 1, 2015
It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.
Outbrain
MARCH 6, 2019
After successfully implementing your app marketing plan , you’ve hopefully reached your set KPI for install rate. See this graph which illustrates the downward trend, from day 1 after downloading an app to day 30. Mobile app owners must actively combat this downward trend by finding ways to boost engagement and reduce churn.
Single Grain
JULY 20, 2023
billion in Q3 2022, and they account for 92% of the search market share. Dive Deeper: 7 AI Marketing Tools to Streamline Your Digital Marketing Strategy Bid Aggressively Knowing which approach you should use can be difficult when creating a bid strategy. 80% of internet users see ads on the Google Display Network daily.
Salesforce Marketing Cloud
OCTOBER 18, 2023
Deep linking supports non-linear workflows We use an interactive element called deep linking to connect as much related information as necessary from across the entire product interface. Deep linking flattens the hierarchy – similar to how we navigate the internet.
Adobe Experience Cloud Blog
JUNE 7, 2016
Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.
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