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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Another similarity between the two search engines is what Bing refers to as Deep Links.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Link retargeting: lets you add retargeting pixels to links and expand your custom audience profile so that you can serve ads to them later. Integrations: Let you integrate the link shortener with other tools in your marketing stack. Key features: Create branded links . Auto-branded links. Manage links.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. billion in Q3 2022, and they account for 92% of the search market share. This tool lets advertisers input content such as images, texts, and videos. This figure will look different for all advertisers.

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How to Prove Your Social Media Impact

Convince & Convert

A lot of ink has been spilled—or more aptly, words typed—on how one of the greatest challenges in social marketing is proving ROI. But more recently, marketers have increasingly come to understand that engagement metrics are not enough. Step 1: Identify incoming social traffic to your website with referral analysis.

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

Introduction to Mobile SEO. + Why Mobile Friendly Isn’t Enough for a Great Mobile Experience. Differences Between Mobile & Desktop SEO. + You’re Losing Money if You’re Not Mobile Optimized. + Why Flash Mobile Sites are Bad for SEO. Biggest Myths in Mobile SEO. Table of Contents.

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