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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content. In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. Use this time to pump out quality content and flesh out a backlink strategy.

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Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Soul Search Before You Migrate. Rearticulate which data actually informs your marketing strategy. CRM administrator: Plan the order of your sync; lead any special integration needs. KonMari Your Current Marketing Platform.

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How to Sell a Product Without Sounding Salesy

ConvertKit

Affiliate marketing is a strange beast in the online business world. Some people think affiliate marketing is gross and spammy; other people see it as a great additional revenue stream. I think we can all agree that gets tiresome after the 100th duplicate email! How do you feel about affiliate marketing? Implementation.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. He is looking for other ways to show marketing attribution and contribution last quarter. Consider adding a field to your forms to ask, “How did you hear about us?”

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15 of the Best Lifestyle Mobile Apps You Need in Your Pocket

Hubspot

For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. It provides more information than your typical weather app, but understands the order in which the information will be the most valuable to the user.