The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. What about areas of interest, stated or implied (for example, by virtue of visits to specific pages on your Website)?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

JULY 19, 2010

Our clients see tremendous returns by placing on-demand Webinars (available via registration) on their corporate Websites, or on third party content sites and ad networks. For more information on how to improve response to your Webinar event, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

OCTOBER 14, 2010

Marketo has more than 300 content assets on offer on its Website.). When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset. Why does Marketo publish their pricing on their Website? Think you have enough content? It makes a big difference for SEO and search traffic.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

NOVEMBER 15, 2010

Create a separate track to prospects who haven’t visited your Website in 6 months. Excerpted from the Spear Marketing white paper: “Top 10 Tips for Lead Nurturing Success (How to get the most from your lead nurturing program, and how to plan for success if you’re just getting started)”. To download your free copy, click here.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

JUNE 27, 2012

Market your Website’s resource center. You may feel that you’ve used, re-used, and recycled every scrap of offer content on your Website at one time or another, but perhaps what’s next is to market the Website, and in particular your site’s resource center or resource library , as a whole.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

NOVEMBER 8, 2010

once cookied in the manner described above, we can track that same contact’s Web activity – i.e. visits to the client’s Website or the campaign microsite – and automatically trigger sales alerts based on that activity, regardless of whether the person ever fills out a form. *

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100