The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. And most of the issues around data quality are people and process problems, so these must be worked on along with the software add-ons that improve for data quality.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

JULY 19, 2010

Tags: B2B Marketing Database Marketing Demand Generation Webinar Invitations Webinars direct marketing email marketing webinar strategy. For more information on how to improve response to your Webinar event, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

NOVEMBER 15, 2010

The challenge is identifying that interest early in the process. Another is to utilize progressive profiling: asking incremental qualifying questions as part of the nurturing process. For some companies, however, knowing the prospect’s primary area of interest will be critical to delivering a relevant message.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Customer Experience Matrix

JANUARY 31, 2010

These rules can insert a predefined subflow, such as the review and revision process, which itself is shared across multiple projects. System scope also extends to inbound marketing. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. I don’t know where the process got started; I suspect in government procurement but perhaps it was large corporate bureaucracies.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 124

Social Media Work Management Marketing Management Media 124

Customer Experience Matrix

DECEMBER 22, 2006

When I really think about it, what I find intriguing about smartphones is their potential to break down the barriers that have traditionally separated marketers from their prey…er, I mean, their customers. In conventional consumer marketing, companies knew basically nothing about individual customers.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. The more you can streamline your social media marketing, the better you can make the customer experience.

Social Media 62

Social Media CRM Media Work Management 62

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. Read the white paper here: [link] Feel free to contact me if you have any questions. &# This strategy has customer awareness at 85% for a builder, unheard of in any real estate market.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40